Carbon footprint quiz6/21/2023 Bill McKibben made the case against them in 2008: The main reason to defeat the fossil fuel corporations is that their product is destroying the planet, but their insidious propaganda, from spreading climate-change denial to pushing this climate footprint business, makes this goal even more worthwhile.Ĭarbon footprints caught on, and I routinely see people on social media zooming in on individual consumption habits when climate chaos is under discussion. The company unveiled its “ carbon footprint calculator” in 2004 so one could assess how their normal daily life – going to work, buying food, and (gasp) traveling – is largely responsible for heating the globe. It’s here that British Petroleum, or BP, first promoted and soon successfully popularized the term “carbon footprint” in the early aughts. As Mark Kaufman wrote this summer:īritish Petroleum, the second largest non-state owned oil company in the world, with 18,700 gas and service stations worldwide, hired the public relations professionals Ogilvy & Mather to promote the slant that climate change is not the fault of an oil giant, but that of individuals. It turns out that the concept of the “carbon footprint”, that popular measure of personal impact, was the brainchild of an advertising firm working for BP. The revolution won’t happen by people staying home and being good.īut the oil companies would like you to think that’s how it works. We need collective action at every scale from local to global – and the good people already at work on all those levels need help in getting a city to commit to clean power or a state to stop fracking or a nation to end fossil-fuel subsidies. We need to exit the age of fossil fuels, reinvent our energy landscape, rethink how we do almost everything. The very short counterargument is that individual acts of thrift and abstinence won’t get us the huge distance we need to go in this decade. People pop up all the time to boast of their domestic arrangements or chastise others for what they eat or how they get around. The MacKay Carbon Calculator project is a collaborative project between BEIS and 4 main partners, Energy Systems Catapult, Climate Media Factory, Cambridge Architectural Research (CAR) and Climact.P ersonal virtue is an eternally seductive goal in progressive movements, and the climate movement is no exception. Teacher resources for My2050 (Key Stage 4) and the detailed version (Key Stage 5), developed with the Royal Geographical Society, are available from the RGS website. They don’t reflect government policy but can be used to represent policy. The levels of ambition are based on views expressed by over 100 expert stakeholders, including academics, non-government organisations, industry bodies, operators and consultants. MacKay carbon calculator (Excel version) ( XLSM, 13.4 MB) The levels of ambition This Excel spreadsheet provides more information about the model used by the online versions of the calculator: The calculator results are based on scientific data. We will publish a user guide for the detailed version here shortly. Popup descriptions explain what the levels represent in terms of behavioural change or infrastructure investment. You select your level of ambition of decarbonisation effort using the levers, ranging from Level 1 - minimal effort, to Level 4 - maximum effort. open the detailed version of the calculatorīoth versions contain levers of decarbonisation, 15 in My2050 and 45 in the detailed version.
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